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Jul 27, 2021

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?


promote the idea that…



new features 



to beat their competitors

to stay ahead of their competitors

to stand out from...

Jul 22, 2021

See the map and sample essay here:

Jul 18, 2021

See the diagram and sample essay here:

Jul 14, 2021

See the graphs and sample essay here:

Jul 11, 2021

Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?


to trick someone into believing 

to depict


a clean-shaven man

to get more out of life

Gillette razors


targeted advertising