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Jul 27, 2021

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

 

promote the idea that…

 

novel

new features 

newness

 

to beat their competitors

to stay ahead of their competitors

to stand out from the competition

 

to grab attention

cross-app tracking

 

to respond to/meet/satisfy new needs/requirements

 

to limit screen time

a screenless fitness band

the Amazon Halo

fitness trackers

Fitbit

Read the sample essay here: https://www.ieltsessaybank.com/in-their-advertising-businesses-nowadays/